One of our clients once asked me to explain what “CMYK” meant and what the difference was between it and “RGB”. Here’s why it’s important.
When in-house graphic design teams or marketing departments become overloaded with graphic design projects, hiring an external graphic design company makes a lot of sense.
My love of art and drawing while growing up planted the seeds that led me to become a graphic designer. Here are the best things about being a creative professional.
One of our favorite holidays to celebrate at our studio is Halloween. This year, our Trillionaires had a blast dressing up man’s best friend and came up with something that we think is truly rebarkable.
My goal with this article is to help you create a website design or redesign RFP that will more likely elicit well-prepared, thorough proposals by only the most qualified web design companies.
Everyone knows how important a strong web presence is for any kind of business. For not-for-profits, your web presence becomes more important as online gifts take root with younger generations.
Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
It’s good business practice to make sure you’re hiring a graphic design company for all of the right reasons. Here are six important questions to ask your prospective graphic design company.
A brochure that is as informative as it is engaging is an integral part of a marketing effort. Here are some important questions we ask in order to create a stand out brochure design for our clients.
This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.
All of the items needed to build and grow an organic garden are metaphorically similar to building a brand. Learn why you need to cultivate your brand like a vegetable garden.
Four critical steps to get your infographic viewed by the most people online.
Two more businesses, one based in NJ and the other in NY, can now claim they own award-winning package design—both created by Trillion. See the olive oil bottle and wine bottle designs.
It’s all in the outer envelope! Trillion has made the creativity of the outer envelope design a constant focus on behalf of our nonprofit clients. We design them to be simple, memorable and relevant so they are more likely to be opened. Here are examples.
Infographic design is where illustration, typography and graphic design come together to help simplify a complex story. In our Daylight Saving Time infographic, we combined line drawings and vector artwork in a manor that features the basics, the history, and how daylight saving time is affecting our daily lives.
As a graphic design company that creates fund-raising appeals for nonprofit organizations, we hear a familiar complaint from nonprofits when they first approach us: they pay too much for postage.
Learn the importance of restaurant branding and how it will reinforce your UVP, build trust with your customers and unify multi-unit locations.
A poorly prepared and executed appeal campaign will greatly impact a non-profit organization’s fund-raising revenue. Here is a list that will help increase your chances of having a successful annual appeal campaign.
Ask any five logo design or branding companies to provide estimates to design a new logo or to redesign your existing logo and you can expect a broad range of different costs. Learn why.
You’ve built the best and biggest brand possible… so why risk it all if your logo design doesn’t pass the “piccolino test?”
Trillion helped the Madison Area YMCA by designing their Stewardship Report mailing to feature how the community’s support has made a difference for those around them.
What is it about this little kernel of sugar that has made such a lasting impact on America’s celebration of Halloween? Read on for an infographic of fun facts about candy corn and find out what candy corn can teach us about branding.
One of the keys to having your print ads look their best is to follow and understand dimensional specifications required by publications. Sounds pretty obvious right? In fact, many advertisers fail to prepare their ads correctly which can result in important information getting lost when the ad goes to print.
The fonts that you use to tell your brand story can say a lot about you to your customers and prospects. Knowing what makes them different and how to pair them together is where a talented graphic designer can come in.
Outsourcing graphic design and creative services is becoming more and more necessary for businesses—and welcomed by many executives. Here are three common scenarios.
If website spam is a thorn in your side, it’s time you snagged the spammers with a honeypot. By spam we mean the automated and mechanically submitted data that constantly attacks your website; wasting resources, time and challenging the rigor of your site’s security. We explain how it works so you can understand it.
This year in Wildwood, I captured the typography and neon signage at night—when this iconic Jersey shore town is hopping with thousands of vacationers.
If you are continually looking for new ways to provide clarity to your clients, prospects or constituents, introducing infographics into your marketing materials is another great tool which can lead to success.
Just 26 letters help us compose, create and communicate words and sentences effectively. But there are surprising facts about select letters of our alphabet. See them here.
A logo can resonate with you and immediately connect you to a brand. Considering its amazing power, a brand’s logo is a valuable asset which many businesses may overlook or under value.
What’s the best way to tell your graphic designer that you’re not fond of a design concept? Here are ways to better work with your graphic designer.
Every Door Direct Mail is a program that the USPS launched a few years ago which allows businesses to send promotional mailings, postcards, flyers and brochures, within a tightly defined area at a reduced cost an excellent marketing tool for hyperlocal retail stores, community organizations, and restaurants.
Managing your brand’s logo assets can be confusing because of the variety of file formats. Knowing which option is best for your project may be a gamble unless you know the differences.
When designing packaging for a new or reimagined brand, it’s important to think beyond the initial product and anticipate the brand’s future development. Brand extensions (new product categories) and product line extensions (new products in an existing category) generate opportunities for a brand to enhance shelf presence, increase their range of offerings, and to grab
Trillion, an award-winning creative agency located in Summit, NJ, proudly announces that it has been selected as one of the Top 50 Advertising Agencies in New Jersey. The rankings of the top creative companies are compiled by NJBIZ, New Jersey’s only weekly business journal covering the entire state. The list includes the largest advertising agencies
As we finish up a year of weekly blogging at Trillion, we wanted to share our top blog posts about graphic design, branding and website development articles that we wrote this year.
Trillion, a creative agency located in Summit, NJ has been recognized by the national design community and Graphic Design USA (GDUSA), a leading design publication, for outstanding creativity and graphic design expertise.
Are you searching for a logo design on the cheap? You’re not alone. But when it comes to logo design, going with the cheapest price could have a huge impact on your future costs.
With careful planning and the right mix of marketing, maximizing the coverage of your businesses good news could bring more opportunity for your business.
A step by step look into the website development process: Website architecture, design & content development, website development, QA & testing and launch.
American Health + Wellness Design Awards has quickly emerged as the most selective of design competitions with only 135 winners including Trillion!
As with many things in business, the size and complexity of a brand guideline varies. See three examples of what’s included in a brand guidelines.
Variable data is critical for non-profit or civic organizations who regularly seek donors to make contributions. This is a must-read article to help ROI.
Measuring ROI of graphic design projects can be difficult. To do so, you need to have “trackability” built into the design. See examples in this article.
The days where every business had brochures ready to distribute are gone in today’s marketing world. At least that’s what some would have you believe.
Direct mail can be an excellent addition to your marketing mix. Read on for six useful direct mail design tips for more effective direct mail pieces.
The creative team at Trillion has won the first awards of the year with impressive fashion. Winning two web design awards of only 150 in the entire USA!
Checking proofs from your graphic designer or printer is an important step that often doesn’t receive the attention it deserves. Here are important details that you should check on every proof.
Working to tone your body to look and feel better in preparation for the summer months is nothing new; but have you considered toning up your website at the same time? The slow months of summer is an excellent time to revisit your website and refining its look, links, navigation and SEO-worthiness.
Using Microsoft Word for your brochure design is inefficient and bad for production. Here’s why using a professional graphic designer makes the most sense.
So many are using WordPress to manage their websites. As easy as it is to use, there are challenges to those new to the platform. Here we list some.
As the Trillion team expands, we welcome a very talented graphic designer and illustrator, Jillian Dougherty.
Refer to a creative professional correctly. Graphic artist, graphics designer and graphic designer have major differences in the industry. Learn more here.
Preparation is key when meeting with a graphic designer to design your website. Here’s what you can do to make the process efficient and successful.
A responsive website automatically adjusts the layout of its content to fit all the different screen sizes that today’s smartphones and tablets offer. With a responsive site, your content will become more easily navigable and user-friendly for your site’s visitors, providing a great experience on any device your customers are using.
Larissa Montecuollo of Trillion Creative in Summit NJ participated as a mentor at Thinking Creatively Conference’s Let’s Charrette design competition at Kean University.
Regardless of the size of your brand, there are critical things that you should be doing for your website and your brand’s social presence this year. Here’s what they are and how to get them done.
Logo design requires creativity, attention, and time. Learn why the best logos require the most work and how different time frames affect the end result.
As we celebrate the birthdays of U.S presidents this February 17th, let’s not forget that behind every holiday promotion and sale is a graphic designer trying to make something beautiful and guide the reader through the information.
Infographics provide potential donors with compelling, easy to digest statistics and reasoning that helps them see how their contributions can have a positive impact on the organization making the appeal.
Recently while in Wildwood, New Jersey, I thought I would highlight the nostalgic typography and signage that has become part of this iconic Jersey shore town.