How to Create a Media and Marketing Budget: A Guide for Businesses
Marketing is an essential part of any business, so determining the right percentage of your overall budget to allot to it needs to be carefully considered.
How to Find an Outsourced Marketing Director
How to find and choose an expert outsourced marketing director. Achieve your goals with scalable, results-oriented strategies and fresh perspectives.
Six Questions to Ask Before Hiring a Graphic Designer
It’s good business practice to make sure you’re hiring a graphic design company for all of the right reasons. Here are six important questions to ask your prospective graphic design company.
4 Rebranding Concerns and How to Overcome Them
If you are contemplating rebranding your business, there are a number of questions that you are likely contemplating, especially if you haven’t gone through the rebranding process before.
The Art of Persuasion: Tips for Crafting a Compelling Non-Profit Case Statement
A non-profit case statement reaches out to donors and prospects in order to make them your allies.
How to Create Successful Retargeting Campaigns for Professional Businesses and Their Impact on Conversions and ROI
Boost conversions and ROI with effective retargeting, and dive into strategies that professional businesses can use to reengage interested prospects.
How to Choose the Right Outsourced Marketing Team for Your Business
Creating and sustaining a strong brand is essential for the success of any organization, but many companies do not have the in-house staff necessary to accomplish that. Outsourcing your marketing services to a trusted, talented team is a natural and inevitable step in a company’s growth.
How to Plan a Photo Shoot for an Annual Report
Photography can enliven annual reports and capture the essence of your organization’s story, so a well planned photo shoot can be crucial.
Five Important Ways to Segment Donor Lists
Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.