5 Ways to Obtain Donor Email Addresses
Gathering donor data such as email addresses is a worthwhile endeavor. Here are five ways you can build your donor email list to keep them strategically informed and engaged.
Boost Email Metrics Using Strategic A/B Testing
A/B testing, also known as split testing, is an email marketing strategy that can help you develop a deeper understanding of your lists and see improved results with your email marketing efforts. This guide will give you a better understanding of A/B testing and how it can improve the engagement of your campaigns.
5 Effective Ways to Write Appeal Letters to Increase Donor Giving
Writing a good fundraising appeal letter is a delicate balance of storytelling, meaningful facts, and an ask that makes sense to the donor. How can you keep your letters fresh and effective?
NFP Guide to Google Ad Grants
Nonprofit organizations need to continuously find ways to promote their mission and connect with donors. To help support nonprofits in their missions, Google offers special ad grants: up to $10,000 a month in free search advertising for qualifying nonprofits.
How to Create a Media and Marketing Budget: A Guide for Businesses
Marketing is an essential part of any business, so determining the right percentage of your overall budget to allot to it needs to be carefully considered.
How to Find an Outsourced Marketing Director
How to find and choose an expert outsourced marketing director. Achieve your goals with scalable, results-oriented strategies and fresh perspectives.
Six Questions to Ask Before Hiring a Graphic Designer
It’s good business practice to make sure you’re hiring a graphic design company for all of the right reasons. Here are six important questions to ask your prospective graphic design company.
4 Rebranding Concerns and How to Overcome Them
If you are contemplating rebranding your business, there are a number of questions that you are likely contemplating, especially if you haven’t gone through the rebranding process before.
The Art of Persuasion: Tips for Crafting a Compelling Non-Profit Case Statement
A non-profit case statement reaches out to donors and prospects in order to make them your allies.