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An illustrated graphic depicting a search optimization and advertising theme.
How to / 01.07.25
NFP Guide to Google Ad Grants

Nonprofit organizations need to continuously find ways to promote their mission and connect with donors. To help support nonprofits in their missions, Google offers special ad grants: up to $10,000 a month in free search advertising for qualifying nonprofits.

A photo of a marketing director, explaining marketing data and figures to a person taking notes.
How to / 08.08.24
How to Find an Outsourced Marketing Director

How to find and choose an expert outsourced marketing director. Achieve your goals with scalable, results-oriented strategies and fresh perspectives.

Breakaway Prep college prep sellsheet design.
Design / 04.23.24
Six Questions to Ask Before Hiring a Graphic Designer

It’s good business practice to make sure you’re hiring a graphic design company for all of the right reasons. Here are six important questions to ask your prospective graphic design company.

Rebranding things to think about
Branding / 02.05.24
4 Rebranding Concerns and How to Overcome Them

If you are contemplating rebranding your business, there are a number of questions that you are likely contemplating, especially if you haven’t gone through the rebranding process before.

Case for Support Brochure Spread
How to / 01.21.24
The Art of Persuasion: Tips for Crafting a Compelling Non-Profit Case Statement

A non-profit case statement reaches out to donors and prospects in order to make them your allies.

A group of white cubes with bullseyes on them, with one targeted yellow cube with an arrow in the center of its bullseye.
How to / 10.16.23
How to Create Successful Retargeting Campaigns for Professional Businesses and Their Impact on Conversions and ROI

Boost conversions and ROI with effective retargeting, and dive into strategies that professional businesses can use to reengage interested prospects.

An illustration of a man and a woman on separate computer screens with arrows connecting them.
How to / 06.02.23
How to Choose the Right Outsourced Marketing Team for Your Business

Creating and sustaining a strong brand is essential for the success of any organization, but many companies do not have the in-house staff necessary to accomplish that. Outsourcing your marketing services to a trusted, talented team is a natural and inevitable step in a company’s growth.

A photo of Anita Dickens sitting on a shoe shine chair in her eclectic shop, ANĒ CLOTHIER. Photo by Chrys Davis for Newark Downtown District.
How to / 01.24.23
How to Plan a Photo Shoot for an Annual Report

Photography can enliven annual reports and capture the essence of your organization’s story, so a well planned photo shoot can be crucial.

Illustration of a hand grabbing a segment of a donor list from a cloud based email platform.
Email Marketing / 07.11.22
Five Important Ways to Segment Donor Lists

Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.

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