Many nonprofit development departments have relied on brand ambassadors. These experienced professionals know the donor roster by heart. They remember what resonated in 2015, and they know what brought in gifts last year. When it’s time to produce the annual report or launch the year-end appeal, they may default to familiarity: Refresh a previously successful
A strategic framework for building brand clarity, inspiring support, and strengthening community ties.
The short answer: if you do not yet have a marketing leader in place, outsourcing is usually the faster, lower-risk way to get senior marketing working for you. Building an in-house team makes sense once marketing is a daily, high-volume operation that needs to live inside your walls. Most growing businesses land somewhere in between. Here is how to decide.
As a creative agency that creates fundraising appeals for nonprofit organizations, we hear a familiar complaint from nonprofits when they first approach us: they pay too much for postage.
A step by step look into the website development process: Website architecture, design & content development, website development, QA & testing and launch.
Marketing is an essential part of any business, so determining the right percentage of your overall budget to allot to it needs to be carefully considered.
AI search is reshaping SEO. Optimize your site now to boost visibility, gain qualified traffic, and stay ahead of the competition.
Gathering donor data such as email addresses is a worthwhile endeavor. Here are five ways you can build your donor email list to keep them strategically informed and engaged.
A/B testing, also known as split testing, is an email marketing strategy that can help you develop a deeper understanding of your lists and see improved results with your email marketing efforts. This guide will give you a better understanding of A/B testing and how it can improve the engagement of your campaigns.
The Tech Interactive End of Year Appeal