Measuring the success of your marketing efforts is crucial; how will you know what is working and what is not without some quantifiable marker? Tracking results is important for any organization, but even more so for not-for-profits, which have high accountability for all dollars spent.
Customer testimonials are very powerful tools in your marketing plan, and are important across industries like the medical field, and others.
Conventions can be quite an investment, so making the most of your time and effort at these conferences is a good idea.
A capital campaign can be a big undertaking with many phases. From start to finish, the targeted fundraising goal may take years to plan and achieve.
QR codes have now shown themselves to be incredibly versatile tools. We’ve all grown accustomed to using them for menus in restaurants, and they can also be an easy way to bring customers to the point of sale.
Your marketing relies on excellent analytics, so the digital tools you choose matter. WordPress and HubSpot work together to provide seamless marketing insights.
It can take a minimum of eight brand touchpoints before a prospect converts into a paying customer. Using automated follow-ups can streamline your ability to respond and find your next ideal customer.
We’ve been working with many of our clients to design and create templates in Canva to help with their fundraising efforts.
A marketing plan is a crucial document for every small business. Here we’ve broken down the three core components that should be in any marketing plan.