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A photo of the ocean crashing into the shore at the beach.
Branding / 06.20.23
Summer Is a Great Time For Brand Transformation

The summer months are the perfect time to proactively evaluate and adjust your own brand to the constantly changing business environment. Here are some of our top brand transformation ideas to consider this summer.

An illustration depicting a bar graph, line graph, and tools on a computer monitor.
Marketing / 06.12.23
Tools for Measuring the Success of Your Not-for-Profit Marketing Efforts

Measuring the success of your marketing efforts is crucial; how will you know what is working and what is not without some quantifiable marker? Tracking results is important for any organization, but even more so for not-for-profits, which have high accountability for all dollars spent.

Customer testimonials
Marketing / 05.17.23
The Power of Customer Testimonials in Marketing

Customer testimonials are very powerful tools in your marketing plan, and are important across industries like the medical field, and others.

A crowded convention center with lots of people
Marketing / 04.13.23
Convention Marketing for a Successful Event

Conventions can be quite an investment, so making the most of your time and effort at these conferences is a good idea.

A successful capital campaign tagline shown on the Overlook Ahead brochure.
Branding / 04.04.23
Ten Essentials For a Successful Capital Campaign

A capital campaign can be a big undertaking with many phases. From start to finish, the targeted fundraising goal may take years to plan and achieve.

Three phones with people's faces being analyzed.
Marketing / 03.17.23
Vindicating the Marketing QR Code and Their Comeback!

QR codes have now shown themselves to be incredibly versatile tools. We’ve all grown accustomed to using them for menus in restaurants, and they can also be an easy way to bring customers to the point of sale.

The Wordpress logo and the Hubspot logo on a red background on a monitor with two arrows connecting them and a plus symbol between them.
Marketing / 03.10.23
Marketing Success: The WordPress HubSpot Advantage

Your marketing relies on excellent analytics, so the digital tools you choose matter. WordPress and HubSpot work together to provide seamless marketing insights.

A series of winding paths with users taking different paths based on automated follow-ups.
Email Marketing / 02.10.23
How to Increase Leads with Automated Follow-ups

It can take a minimum of eight brand touchpoints before a prospect converts into a paying customer. Using automated follow-ups can streamline your ability to respond and find your next ideal customer.

A person using Canva on a laptop to edit their Sponsorship Packet
Marketing / 02.06.23
How Fundraising Teams are Using Canva

We’ve been working with many of our clients to design and create templates in Canva to help with their fundraising efforts.

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