The Tech Interactive End of Year Appeal
Demystifying the Small Business Marketing Plan
A marketing plan is a crucial document for every small business. Here we’ve broken down the three core components that should be in any marketing plan.
Five Important Ways to Segment Donor Lists
Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.
Refreshing Your Brand in the Post-Pandemic World
One of the most important changes brought by the COVID-19 pandemic is the means by which professional service businesses—such as law firms, insurance companies and financial service firms—are presenting themselves.
Exceed Your Goals with Multi-Channel Fundraising
With donors absorbing content in so many ways—more than ever before—the multi-channel approach to fundraising is ever-so-important.
Why Your Not-for-Profit Should Make Time for Social Media
While direct marketing is an integral part of a fundraising plan, digital marketing is a vital piece of the puzzle—and is often overlooked.
Showcasing Donor Journeys: Transforming Annual Fundraising Through Engaging Narratives
Adding a captivating donor story to your end-of-year marketing campaign can be the key element that encourages other donors to give. Here’s how to get started.
5 Ways to Capture Leads On Your Website
An effective way to grow your contact list is by capturing opportunities through your website. Here is Trillion’s list of 5 proven ways to cultivate new leads on your website.
How to Power Up Your Website with Content Marketing
A great website is the starting point to leverage the benefits of what content marketing can provide a brand – here’s how.
How to Get Started with Marketing Automation
Marketing automation makes it easier to acquire new customers and provide them with information that is important and personalized. It’s proof that smarter marketing efforts can help stay in the forefront of a customer’s mind, and hopefully encourage a sale.