Hazelden Betty Ford Foundation Impact Report Design and Microsite

PROJECT OVERVIEW

Hazelden Betty Ford Foundation, a world-renowned provider of addiction and mental health treatment services, reached out to Trillion for help creating a fresh approach to their impact report in order to tell their story in both print and digital formats.

Trillion used photography and design to depict the foundation’s life-changing stories. We developed a creative new look for the impact report while honoring the organization’s brand guide, and we designed compelling charts and infographics to show the organization’s fiscal health.

For this impact report, we also developed a microsite that mirrors the printed version. We used motion, micro animations, and digital assets to compellingly portray the organization’s transformational stories. Taking advantage of the digital platform, we also incorporated the visual look into an annual overview video, or sizzle reel, and into the foundation’s email and social media imagery.