Branding a Bank with a Landmark Presence

A bank set inside a classic landmark building needs an identity that feels both established and modern. The challenge was to create branding that honored the setting while standing apart from conventional bank logos.

Hyperion Bank is a Philadelphia-based bank housed in a landmark classic-style building.

A Modern Mark and Stationery System

Trillion created a modern sun design with contrasting colors for the bank branding. Trillion also created an extra mark, a sun with the letter H in the middle, to be used as a seal of approval. A matching suite of stationery materials carries the brand across the company’s printed pieces.