JetBlue Employee Benefits Brochure

PROJECT OVERVIEW

JetBlue Airways sets itself apart from other airlines. The company focuses on bringing humanity back to air travel and strives to make every experience as simple and pleasant as possible. JetBlue Airways communicates with its crewmembers in a very similar fashion and in a conversational voice.

When health care costs had risen over 50% in a very short period of time, the company decided it needed to discuss planned ways to reduce the rising expense for its employees. JetBlue Airways utilized Trillion’s help to get the word out to its crewmembers, and to create an identity for its Reality Check on Health Care program with this employee benefits brochure design, which explained what accounted for the added costs and how crewmembers could help themselves by choosing more healthy lifestyles and visiting a doctor for routine check-ups.

The Reality Check on Health Care double gate-fold brochure helped deliver the message to JetBlue Airways crewmembers in a highly engaging and easy to navigate format, and acted as a stepping stone to get them headed in the right direction trimming costs, trimming weight, and trimming unhealthy food choices from their lifestyles.

Designed with LM Inc.