NephCure End of Year Appeal
Services
Print Design
PROJECT OVERVIEW
NephCure is a leader in the research, treatment and cure of rare kidney disease. For their end-of-year appeal, Trillion’s design began with an outer envelope featuring an impactful photograph of a young patient and an inspirational quote, motivating the recipient to open it and read the appeal.
Nephcure’s branding had been newly updated so we used a new logo, gradients, light colors, and bright, candid and personal photography. Inside the full-color converted outer envelope was a personalized letter with an infographic of statistics on the back. We also included a personalized reply card with bump-giving amounts added and a reply envelope. For easy digital donations, a QR code was added to both the letter and the reply card.
