NephCure End of Year Appeal

PROJECT OVERVIEW

NephCure is a leader in the research, treatment and cure of rare kidney disease. For their end-of-year appeal, Trillion’s design began with an outer envelope featuring an impactful photograph of a young patient and an inspirational quote, motivating the recipient to open it and read the appeal.

Nephcure’s branding had been newly updated so we used a new logo, gradients, light colors, and bright, candid and personal photography. Inside the full-color converted outer envelope was a personalized letter with an infographic of statistics on the back. We also included a personalized reply card with bump-giving amounts added and a reply envelope. For easy digital donations, a QR code was added to both the letter and the reply card.

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Nonprofit End-of-Year Appeal

End-of-year appeal mailings are so important for non-profit organizations: according to Charity Engine, 30% of annual giving occurs in December with 10% happening in the last three days of the year! If you’d like your printed appeal mailings to optimize the giving season, we’d love to help you. We’ve helped many organizations with the design and strategy that yield great results within budget and on time.

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PROJECT OVERVIEW

Nonprofit End-of-Year Appeal

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