Newark Downtown District Annual Impact Report and Website Design

PROJECT OVERVIEW

Newark Downtown District wanted to reimagine its annual report, so they reached out to Trillion. Their annual impact report typically incorporates the financials and accomplishments of the previous year and includes the major impact that the non-profit organization has on the downtown district of Newark, the largest city in New Jersey.

For this annual impact report, our team created new editorial content and gave the document a magazine look and feel. Trillion helped plan, coordinate, and lead a professional photoshoot in nearly a dozen different locations within Newark’s Downtown District. We interviewed a mix of residents and employees of the city and created appealing personal profiles of them featuring their support of and affection for the Newark Downtown District. The result was a striking portrait of the impact the Newark Downtown District has had on the city and a vivid document that will engage their partners and supporters. 

Once we designed the printed annual impact report, we translated all of the text, photos, and infographics into an interactive website that celebrates the organization’s impressive stories and successes.