Bonds of Courage Cycle for Courage Event Branding
An Indoor Cycling Fundraising Event in Summit, NJ
PROJECT OVERVIEW
Bonds of Courage asked Trillion to brand their inaugural Cycle for Courage fundraising event which needed everything from concept to design – all to be completed in a tight timeframe.
First we tackled the overall look and feel of the event design. Next, we designed the corporate sponsorship solicitation materials which included prototype brochures, t-shirts, banners and more. These prototypes were used to show potential sponsors how their brands would be featured throughout the event marketing materials. After that, we designed the final collateral materials including a brochure, large format posters, a t-shirt design, web banner ads, as well as an event-specific donation website. The final part of the process was to print, publish and distribute the materials to prospective participants in time for them to sign up and recruit sponsors; a process that went ahead with great enthusiasm and even greater results.
RESULTS
Once the special event website went live and began accepting donations, many participants surpassed their fundraising goals. The first cycling session was completely sold out and the money raised per participant exceeded expectations.
The Bonds of Courage Cycle for Courage letterhead, poster, and brochure have been recognized by Graphic Design USA and awarded American Graphic Design Awards.
