Paper Mill Playhouse Gala Fundraising Event Branding

PROJECT OVERVIEW

Every year, Paper Mill Playhouse’s most dedicated supporters and fans flock to their Gala for an evening celebrating their mission as well as their achievements past, present, and future. This evening is the Tony Award-winning theater’s most important fundraising event. Such an auspicious fundraising event requires an elegant, fun, and modern invitation package. With that in mind, we paired Pantone’s color of the year (Living Coral) with a vibrant reflex blue and timeless gold foil stamping. We featured an elegant script for the fundraising event branding. The invitation package was printed with a custom die cut and utilized an asymmetrical trifold. Yet again, the Gala sold out, and the critical funds donated allow Paper Mill Playhouse to continue the important work and enrichment they do for the metropolitan community.