Showing a Decade of Community Impact

As nonprofit annual reports evolve into impact reports, this regional theater wanted to show its community impact over the last decade to the donors and supporters it relies on. The challenge was telling that story in a format easy to handle, distribute and extend online.

Paper Mill Playhouse is a regional theater that depends heavily on donors and supporters to sustain its work.

One Story, in Print and on the Web

Trillion designed Paper Mill’s first impact report, The State of the Theater, as a horizontal 9×6 printed brochure that eases handling and distribution while reducing printing costs. Infographics and photography help the theater’s fundraising, development and leadership teams tell its story. Trillion also translated the report into a responsive, scrolling page on the organization’s website, giving it a home and landing page for further digital marketing.