Paper Mill Playhouse Season Ticket Brochure Design

PROJECT OVERVIEW

Paper Mill Playhouse has turned to Trillion once again to be their subscriber brochure design company. This series of self mailer brochures promoted the season lineup of entertainment.

Trillion designed the look and feel of the brochures, including moving to a satin coated, more tactile paper. The brochure designs also include promotional language about the Tony Award-winning regional theater and creative descriptions of each of the scheduled shows.

In addition to sharing the details of the show, the brochures present subscriber benefits and allow season tickets to the shows to be purchased ahead of individual tickets becoming available to the general public. The mail panel of the self mailer brochure is promotional in nature and helped kick off sales of the new season.