PROJECT OVERVIEW

Prevention Links is a recovery services organization connecting people in New Jersey to life-changing resources that combat the negative impacts of drugs, violence, and inadequate educational and health institutions.

Prevention Links came to Trillion for a website redesign that would streamline its vast amount of information and resources so that the varied visitors to the site could readily get the help they need. Trillion’s team started with a full audit of the current website, including web traffic analysis, interviews with leadership, staff, and clients to consolidate the strengths and weaknesses of their old website.

Taking that knowledge, Trillion began by updating the supporting brand elements to make it both authoritative and welcoming. Building on the purple hue synonymous with their brand, we expanded the color palette and added hand-done illustrations and textures to the website to emphasize the humanity and warmth of their organization.

We organized the content for intuitive navigation, including a self-selector feature that helps people identify where they need to navigate to find information that can help them or a loved one. This website also includes an event calendar that can be readily updated by staff. From a content-management perspective, this custom WordPress website makes creating new pages as simple as dragging and dropping beautifully branded modules into a layout and updating text and photos.

RESULTS

The Prevention Links website is now an extremely user-friendly, highly informative site for anyone seeking services, information, or ways to volunteer or donate. The redesign has enhanced its ability to performs its mission by helping those in need, engaging regular visitors, and attracting donors.

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