St. Joseph’s Impact Report

PROJECT OVERVIEW

St. Joseph’s Health Foundation supports and promotes the interests and programs of St. Joseph’s Health, a leading health system in New Jersey with more than 5,000 providers and 1,000 top physicians. Since 2019, when Trillion designed St. Joseph’s first impact report, we have been helping them tell the stories of their accomplishments and inspire confidence among supporters for the great work they do.

For their 2022 impact report, we established a look and feel that stays within the St. Joseph’s brand but freshens things up a bit from previous years. We implemented a new font for headlines and a repeating star shape as a pattern that mimics the shape within the negative space of the St. Joseph’s logo. We used existing colors but introduced areas of gold on the cover of the report for visual interest. We also used a curved shape from the logo as a container for photos throughout. On all the pages of their extensive donor list, we included color photos of staff, events and donors. This helps the reader correlate the names of the donors to the impact they made on so many lives throughout the year.