Theatre Under the Stars Acquisition Brochure

PROJECT OVERVIEW

Theatre Under The Stars, a premiere nonprofit musical theatre company in Houston, Texas, worked with Trillion to create its acquisition brochure for the 2024-2025 season. The brochure needed to showcase the season’s upcoming productions, describe the special benefits of becoming a donor member and explain the price/seating options available for subscriptions.

The brochure builds upon the look of the previous season, introducing some new elements for a fresh approach that heralds the start of an exciting new lineup of shows. One of the client’s goals was to highlight key art, and we designed seamless show spreads with this in mind. The full-bleed visuals highlight the unique qualities of each show in the season’s lineup. Membership is crucial to the goals and impact of the theatre, and a full spread is devoted to the benefits of becoming a member. To entice subscribers, we created pricing and seating charts that compare subscription levels in an attractive and easy-to-understand format. We included a detachable reply card for easy subscription purchase or renewal.