Boosting Your Brand Identity: Deciding Between Rebranding vs. a Brand Refresh
When a brand has not evolved much over time, some level of adjustment may need to be made in order for the brand to continue to thrive and stay relevant.
Brand Management Posts
Summer Is a Great Time For Brand Transformation
The summer months are the perfect time to proactively evaluate and adjust your own brand to the constantly changing business environment. Here are some of our top brand transformation ideas to consider this summer.
NJBIZ Names Larissa Montecuollo to 40 Under 40 List
Trillion’s partner and Creative Director, Larissa Montecuollo, has been named to the NJBIZ Forty Under 40 list for 2022.
How to Best Work with an External Design Team
Working with an external design team such as Trillion will bring vision and expertise to your brand. Like any collaboration, of course, there are best practices that you can follow to keep it operating smoothly and with mutual benefit. Here are the things to keep in mind so that your work together can help you achieve—and possibly exceed—your marketing goals.
Brand Audits: Discover Opportunities to Unlock Your Brand’s Full Potential
As many businesses evolve past the global pandemic, brand audits are becoming increasingly important. If your company has seen significant growth, is experiencing increased competition, or your brand is going through tough times, an audit can help. See how.
3 Essential Tips for Marketing (or Growing) Your Business Post-COVID
Moving forward and continually making your company stronger, more profitable, more valuable, and reaching new customers is an ongoing challenge. We share three areas to help create an abundant season of change for your business.
Your Graphic Designer Needs Your Vector Logo. Now What?
A vector logo is important because it allows flexibility of sizing, placement, optimization, and the highest level of overall usability for your designer.
What Makes One Logo Design Better than Another?
Once you start the logo design process, it’s likely that you will need to make a decision between two or more options. So how do you decide between one logo over another?
3 Signs It’s Time to Worry About Your Logo
Do you wonder if your logo provides an accurate representation of your organization? Do you fret that it’s not reflecting your brand in a meaningful way? Have you been mulling over the idea of a logo refresh but don’t know where to turn?