Trillion has won two 2023 Graphic Design USA Digital Design Awards. The GDUSA awards recognize design that enhances online communication and experience in website and interactive design, social media and email marketing, digital ads, animation, and more.
GDUSA has been a trusted business-to-business information source for the creative community for over 60 years, and Trillion’s work was selected for these awards from over 2,000 entries.
In work for two separate clients, Trillion’s digital design was honored for its ability to creatively express a story and information in order to reach the target audience effectively.
Digital Design that Refreshes a Brand
Breakaway Prep, a 10+ location tutoring and college prep company based in the New York metropolitan area, hired Trillion to refresh its verbal and visual identity and launch a new website.
Art Director Jillian Dougherty realized their website needed an elevated look and feel including tools that would simplify the administrative tasks of onboarding new students and then easily booking them for consultations and practice test sessions. The new brand gave them design elements and a website that better connects to prospective student clients and their parents.
Our website design for Breakaway Prep aimed to bring to life their vibrant new brand in a way that resonated with students and parents alike.
“Our website design for Breakaway Prep aimed to bring to life their vibrant new brand in a way that resonated with students and parents alike,” explained Jillian. “Breakaway Prep’s tutors and counselors are experts, but they’re also approachable, and it was important to illustrate both qualities. They needed a website that would showcase their services and generate leads. Breakaway Prep also needed to visually differentiate themselves from a dense pack of competitors in the tutoring and test prep space by emphasizing their personality– ‘smart and fun’ was the name of the game.”
Breakaway Prep now presents itself more accurately, and the website is pushing data into meaningful platforms that are helping the team run their business more efficiently.
Bringing Compelling Stories to Life with Digital Design
For a Giving Tuesday campaign, Trillion worked with Ukrainian Catholic University Foundation (UCU Foundation) to bring a remarkable story to life. UCU Foundation, based in Chicago, supports Ukrainian Catholic University (UCU) in Lviv, Ukraine. For the campaign, the Foundation chose to highlight the Emmaus Center at UCU, which offers unique support to people with developmental disabilities and their families. The disabled live alongside students, where they share their routines and are welcomed into a full life.
We wanted to raise awareness of the Emmaus Center’s program and how UCU provided critical support and evacuation services to the disabled in Ukraine during the first months of the war.
“Our main goal with the design was to highlight the Emmaus Center in such a way that it drew the viewer in so they could experience the Emmaus Center as the life-affirming community it is,” said Lara Lipski, Marketing Director at Trillion. “We wanted to raise awareness of the Emmaus Center’s program and how UCU provided critical support and evacuation services to the disabled in Ukraine during the first months of the war.”
Because the fundraising for this campaign was almost exclusively online, the digital design was crucial in galvanizing viewers to understand and respond to this beautiful story. Through a series of emails, Facebook and Instagram posts, a Facebook fundraiser, and a dedicated landing page on the website, the campaign surpassed its projected goal.
Digital Design Reaches Everyone
Because most of our information is received digitally, digital design is woven into every part of our daily experience. Brands that can distinguish themselves in that field will catch the attention of their end-users and have the best chance for success. At Trillion, our award-winning team produces ideas that help clients maximize their digital presence. Reach out to us today at 908.219.4703 or complete our contact form if you would like a similar experience. Discover how the power of design can transform your brand.
