The Challenge: Refreshing a Brand for Evolving Services

A tutoring and college prep company’s services had grown to offer a higher level of expertise and support, both in person and virtually, and its brand no longer reflected that. It needed refreshed messaging and an elevated website with tools to simplify onboarding new students and booking consultations and practice test sessions.

Breakaway Prep is a tutoring and college prep company with more than ten locations across the New York metropolitan area.

The Solution: New Strategy, Identity, and Website

Trillion established a new brand strategy built on the company’s core values and expertise, articulating its services while identifying the pain points parents and students face during high school and college admissions. The work delivered a redesigned logo, a refreshed and expanded color palette, and design elements that connect with prospective students and parents, along with a new website that pushes data into meaningful platforms for the team.