A Chief Marketing Officer (CMO) plays a crucial role in an organization, creating and directing marketing activity and taking responsibility for driving growth. Although an organization of any size could benefit from a CMO, the role and strategic expertise can come at a significant cost. Regardless, all organizations need marketing support to grow and compete in their respective industries.
A fractional CMO could be the perfect solution for smaller and mid-sized organizations. Fractional CMOs are seasoned marketing professionals who work on a project-driven or part-time basis and implement strategic marketing initiatives. They can identify opportunities for growth and bring measurable results to small and mid-sized companies for a fraction of the time and expense of a full-time marketing executive.
Fractional CMOs Are Flexible
They can scale their efforts up or down depending on their clients’ needs, increasing their support as needed: during a new product launch, a busy season, or a change in staffing.
Fractional CMOs Bring Expertise
Because they often work with various industries, these professionals have insights and strategies that an internal team may not. Their unique point of view can help businesses stand out in a crowded market.
Fractional CMOS Are Objective
A fractional CMO brings objectivity: they come to your organization with a fresh eye. They are unencumbered by office politics or entrenched ideas and can discern needs or strategies that may have been overlooked.
Fractional CMOs Can Implement Quickly
With the benefit of their diverse experience, fractional CMOs are adept at assessing the marketing needs of an organization, identifying appropriate budgets and goals, and moving forward with an effective plan to produce results.
In addition to their skills, fractional CMOs bring a network of resources: designers, programmers, writers and other specialists, enabling them to address many aspects of marketing.
- Branding: leading a brand audit, a full rebrand, event branding, or a redesign of brand assets.
- Website Design: redesign your website to capture leads or increase engagement.
- Marketing Campaigns: tradeshows, email marketing, social media management, retargeting or appeal mailings.
- Digital Advertising: creating and managing digital ad campaigns, using the latest SEO tactics and tracking analytics to optimize for best performance.
Do You Need a Fractional CMO?
There are a few clear signs that you could benefit from some fresh marketing expertise.
- You are not progressing toward your marketing goals
- You are not sure what your marketing goals should be
- You would like to spur more growth
- Your business is facing new challenges (market changes, new competitors)
- You want to move your brand in a new direction
- You do not know which of your current marketing efforts are working
- Your present team is overwhelmed
How Do You Find the Best Fractional CMO for Your Organization?
The right CMO has some experience in your particular industry. If you are in the IT sector, for example, look for someone with success in B2B marketing. In all cases, look for quantifiable success. Can the candidate show repeated, measurable marketing success with the clients that they work with?
Finally, ask about their network. Do they have a staff, or a healthy team of freelancers, with talented designers, writers, digital strategists, vendors and other experts to effectively execute the plans they create?
Trillion Is An Experienced CMO
Trillion’s team includes seasoned professionals who have successfully served as fractional CMOs, implementing effective marketing strategies across various industries. Our experts have helped clients increase sales, leads, and opportunities by formulating big-picture strategies and handling critical execution details. With our track record of measurable success, Trillion’s fractional CMOs can provide the marketing support and expertise your organization needs to grow and thrive. Give us a call at 908.219.4703 or contact us online. We’re excited to see what we could do together!
