PROJECT OVERVIEW

Colgate-Palmolive Company is a diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products (including toothpaste and toothbrushes).

The company wanted to encourage its employees in the U.S. to participate in its Health Risk Assessment initiative, a comprehensive program developed to promote regular, annual checkups and health screenings.

To help promote the program to the company’s employees, Trillion created an employee benefits direct mail design that was a multi-faceted, multi-page mailing piece which included a tear-out card where employees could record the results of their health screenings and earn rewards for completing age-appropriate checkups and health screenings.

Designed with Towers Watson

RESULTS

This mailer has been recognized by Graphic Design USA and awarded an American Graphic Design Award.

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