Larissa Montecuollo, partner at Trillion, has been named to the NJBIZ Forty Under 40 list for 2022.
NJBIZ is New Jersey’s leading business journal, with daily online reporting and a weekly print newsletter. Each year, the Forty Under 40 program recognizes 40 business men and women under the age of 40 for their notable successes and strong leadership in the state. This year, the pool of candidates was the largest in the list’s history, making Larissa’s accomplishment even more impressive.
Trillion is a thriving creative marketing agency headquartered in New Jersey and has won numerous awards for their strategic brand development and smart marketing strategies, working with a broad range of industries across the arts, e-commerce, food/hospitality, tech, finance, and not-for-profit.
Creating a Results-Driven Agency
In establishing Trillion in 2014, Larissa committed to giving clients extraordinary creative solutions paired with astute, effective marketing strategies. “That is ambitious,” she acknowledges, “but our team is so imaginative and nimble that the challenges are exciting rather than daunting. I am so proud of the work we have been able to do.”
Larissa is quick to recognize the designers, programmers, and writers that work for Trillion. Along with her partner, Lou Leonardis, she created a culture of encouragement and collaboration. Trillion follows three rules: work hard, be nice, no egos. This environment has led to success in its many ventures and a custom of giving back.
Supporting the Community
Since 2019, Larissa has been sharing her expertise in user interface design (UI) with high school students. She is part of a team of professionals and academics who have been developing a one-of-a-kind curriculum for students at The Institute for Interactive Design at Northern Valley. It’s a terrific opportunity for students who are interested in design and computers to “test-run” a career choice while still in high school.
Trillion’s clients include several not for profits; among these are the Ukrainian Catholic University Foundation (UCU Foundation), which has been instrumental in providing humanitarian aid to Ukrainians following the Russian invasion. Larissa is of Ukrainian heritage and speaks Ukrainian. Trillion’s efforts have helped raise funds and awareness to support UCU in their relief efforts.
Looking Ahead
In naming Larissa, NJBIZ recognizes her combination of success and leadership in the community. The Forty Under 40 list is curated following an open nomination process; a panel of independent judges selects young nominees for their remarkable contributions to their industries—as well as to the New Jersey community at large.
Trillion is poised to continue its growth and success. “My favorite part of this business,” shares Larissa, “is constantly learning about new industries and brands. I love taking that deep dive, and then forming a winning marketing strategy by combining my own prior knowledge and the unique needs of the client. In this kind of work, there is always something interesting to look forward to.”
Not yet 40, she is just getting started.
