Launching an Inaugural Fundraiser on a Tight Timeline

Branding a brand-new fundraising event from concept to design, on a tight timeline, means building a look and feel, the materials to recruit sponsors, and the collateral to sign up participants. Everything has to be ready in time for people to register and rally support.

Bonds of Courage asked Trillion to brand its inaugural Cycle for Courage fundraising event, which needed everything from concept to design in a tight timeframe.

From Concept to Collateral and a Donation Site

Trillion first developed the overall look and feel, then designed corporate sponsorship solicitation materials, including prototype brochures, t-shirts, and banners, to show potential sponsors how their brands would appear throughout the event. Trillion then designed the final collateral, including a brochure, large-format posters, a t-shirt design, web banner ads, and an event-specific donation website. Finally, Trillion printed, published, and distributed the materials in time for participants to sign up and recruit sponsors.

Results

Once the event website went live and began accepting donations, many participants surpassed their fundraising goals, the first cycling session sold out completely, and the money raised per participant exceeded expectations. The Cycle for Courage letterhead, poster, and brochure were recognized by Graphic Design USA and awarded American Graphic Design Awards.