The Challenge: Admissions Materials That Stand Apart From Competing Schools

An all-girls independent school needed an admissions viewbook and a strategic plan design that looked and sounded different from competing schools in the area, while staying flexible enough to use across multiple academic years.

The Hewitt School, an elite Upper East Side all-girls private school in New York City, asked Trillion to create the viewbook and launch its new strategic plan.

The Solution: A Blueprint-Themed Viewbook With Flexible Inserts

After art-directing a photoshoot throughout the school and interviewing faculty, students, alumnae, and parents, Trillion created a blueprint-themed viewbook that highlighted what makes the school special. The oversized viewbook featured a pocket folder with business card slits to hold flexible inserts, letting the school keep content current across two academic years. Trillion also created a matching strategic plan design to insert into the back of the viewbook and coordinated its mailing to parents, alumnae, and other academic institutions around the US.