Giving a Recurring Event a Fresh Theme

A private equity firm hosts an annual investor update and wanted each year’s branding to carry one clear message. The theme had to extend consistently from the first invitation through the day-of presentation.

Highline Capital Management returned to Trillion for the fifth year running to brand its annual investor update event.

A Connect-the-Dots Theme, End to End

Working from the theme Making Connections, Trillion created a connect-the-dots concept that ran across Highline’s invitation, animated GIF evite and animation, registration website, and day-of PowerPoint presentation. The unified theme reinforced the central message Highline wanted to convey to its investors.