Annual Report Design for a Milestone Year

A milestone anniversary raises the bar for an annual report. This edition had to do more than recap the year for the annual stakeholders dinner; it needed to mark 20 years of service while pointing to what the milestone means for the city’s future.

Newark Downtown District, located in the heart of Newark, NJ, is dedicated to revitalizing downtown by improving the economic viability of the central business district.

A Report Built on a Revitalized Brand

This was the first annual report since Trillion rolled out the organization’s vibrant, revitalized identity, and the magazine leans into that brand: the distinctive yellow, large bold lettering, big speech-bubble callouts, and fresh icons. Trillion used those elements to present information and data in a pleasing way, and dedicated full spreads to the community events held throughout the year to celebrate the 20th anniversary.