The Challenge: An outdated site that strained ticketing and user experience

A performing arts organization needed a website that made everything from buying show tickets to exploring education programs intuitive across mobile and desktop. The redesign also had to mesh cleanly with existing IT and Tessitura ticketing systems.

The 5th Avenue Theatre, located in Seattle, Washington, is one of the nation’s premier incubators for new musical theatre.

A discovery-led website design built for mobile and ticketing

Trillion began with a full discovery exercise, auditing the previous website, reviewing Google Analytics and traffic, and interviewing each major department to define what the new site needed to do. Trillion then designed a mobile-friendly experience using the theatre’s redesigned brand assets, showcasing large, dramatic photography and striking angles, and worked alongside the marketing director, IT team, and a Tessitura integration specialist to ensure the UX and design recommendations fit their ticketing systems.