The Challenge: Staying Connected When Visits Weren’t Possible

Admissions at a New York City nursery school usually runs on in-person touchpoints: visits, faculty meetings, interviews, and playdates. When the pandemic made those impossible, the school needed a new way to keep prospective families connected to the experience it offers.

The First Presbyterian Church Nursery School runs a year-long admissions process that normally relies on in-person visits and meetings.

The Solution: A Custom Box Mailer

Trillion designed a custom box mailer that included a wooden bird musical toy, a personalized letter, and a postcard with instructions to view a music class created especially for the recipients. The package gave families a tangible way to stay connected to the school during a time when in-person meetings were no longer an option.