Hey Lou, What’s the Difference Between CMYK and RGB?
One of our clients once asked me to explain what “CMYK” meant and what the difference was between it and “RGB”. Here’s why it’s important.
Weak Branding: The Toll of Subpar Branding and How to Restore Success
Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
5 Branding RFP Tips for Not-for-Profit Organizations
It’s not every day, week or year that a not-for-profit organization requires the expertise of a branding company to help it align its visual image with the story reflecting what it is and what it does. That’s why it is important to prepare the best branding RFP for your not-for-profit.
What Should Be Included in a Basic Brand Guide?
A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.
Surprisingly Easy Way to Use Your Email Signature as a Marketing Tool
With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.
5 Terms Your Graphic Design Company Wants You to Know
This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.
Trillion Named Award-Winning Package Design Company
Two more businesses, one based in NJ and the other in NY, can now claim they own award-winning package design—both created by Trillion. See the olive oil bottle and wine bottle designs.
Branding Your Restaurant: How to Create a Market Position and Brand Identity that Succeeds
Learn the importance of restaurant branding and how it will reinforce your UVP, build trust with your customers and unify multi-unit locations.
Does Your Brand’s Logo Pass the “Piccolino Test”?
You’ve built the best and biggest brand possible… so why risk it all if your logo design doesn’t pass the “piccolino test?”