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How to Choose the Best Colors for Your Brand Swatches
Branding / 01.22.18
How to Choose the Best Colors for Your Brand

Choosing the best colors for your brand goes way beyond simply selecting red or blue or green. Companies often approach Trillion because their brand colors are inconsistent depending on the vendors who are creating their marketing and promotional materials.

CMYK vs RGB
Branding / 12.11.17
Hey Lou, What’s the Difference Between CMYK and RGB?

One of our clients once asked me to explain what “CMYK” meant and what the difference was between it and “RGB”. Here’s why it’s important.

Bad Branding is Expensive
Branding / 07.31.17
Weak Branding: The Toll of Subpar Branding and How to Restore Success

Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.

Trillion Creative – Branding RFP Tips for Non-Profit Organizations
Branding / 05.02.17
5 Branding RFP Tips for Not-for-Profit Organizations

It’s not every day, week or year that a not-for-profit organization requires the expertise of a branding company to help it align its visual image with the story reflecting what it is and what it does. That’s why it is important to prepare the best branding RFP for your not-for-profit.

Basic Brand Guide
Branding / 04.10.17
What Should Be Included in a Basic Brand Guide?

A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.

Branding / 02.13.17
Surprisingly Easy Way to Use Your Email Signature as a Marketing Tool

With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.

Graphic design terms to know
Branding / 08.29.16
5 Terms Your Graphic Design Company Wants You to Know

This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.

Award / 04.18.16
Trillion Named Award-Winning Package Design Company

Two more businesses, one based in NJ and the other in NY, can now claim they own award-winning package design—both created by Trillion. See the olive oil bottle and wine bottle designs.

Branding / 01.26.16
Branding Your Restaurant: How to Create a Market Position and Brand Identity that Succeeds

Learn the importance of restaurant branding and how it will reinforce your UVP, build trust with your customers and unify multi-unit locations.

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