A Warning About Using Blue in Branding
The color blue can be dangerous for your brand. Don’t say I didn’t warn you! But what is it about the color blue that could pose a problem for your brand?
How Much Does it Cost to Design a Logo?
As hard as it is to believe, a logo design can cost anywhere from $5 to $25,000, and even more. But why such an extreme range?
The Branding Book: Why I Wrote One and Why You Should Read It
“A Trillion Tips for Stronger Brands: How to manage, renew or transform your company’s identity,” is the first branding book that I have written and it was a surprise to many because I am not a writer, I’m a designer.
How to Choose the Best Colors for Your Brand
Choosing the best colors for your brand goes way beyond simply selecting red or blue or green. Companies often approach Trillion because their brand colors are inconsistent depending on the vendors who are creating their marketing and promotional materials.
Hey Lou, What’s the Difference Between CMYK and RGB?
One of our clients once asked me to explain what “CMYK” meant and what the difference was between it and “RGB”. Here’s why it’s important.
Weak Branding: The Toll of Subpar Branding and How to Restore Success
Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
What Should Be Included in a Basic Brand Guide?
A basic brand guide provides parameters for the usage of common brand elements such as colors, typography and logos and helps define consistency for the look-and-feel of a brand. See some examples here.
Surprisingly Easy Way to Use Your Email Signature as a Marketing Tool
With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.
5 Terms Your Graphic Design Company Wants You to Know
This is a short-and-sweet article about some frequently used terms graphic design companies use and are commonly asked to explain. These terms may be used and relate to your next creative project.