Despite the turbulent economy, charitable giving has remained strong in 2022. This is good news for nonprofits, but reaching those donors effectively means fine-tuning your marketing efforts. The key to getting donors to give is engagement.
One of the most important changes brought by the COVID-19 pandemic is the means by which professional service businesses—such as law firms, insurance companies and financial service firms—are presenting themselves.
With donors absorbing content in so many ways—more than ever before—the multi-channel approach to fundraising is ever-so-important.
While direct marketing is an integral part of a fundraising plan, digital marketing is a vital piece of the puzzle—and is often overlooked.
Adding a captivating donor story to your end-of-year marketing campaign can be the key element that encourages other donors to give. Here’s how to get started.
An effective way to grow your contact list is by capturing opportunities through your website. Here is Trillion’s list of 5 proven ways to cultivate new leads on your website.
Gathering donor data such as email addresses is a worthwhile endeavor. Here are five ways you can build your donor email list to keep them strategically informed and engaged.
A great website is the starting point to leverage the benefits of what content marketing can provide a brand – here’s how.
Moving forward and continually making your company stronger, more profitable, more valuable, and reaching new customers is an ongoing challenge. We share three areas to help create an abundant season of change for your business.