4 Ways Non-Profit Organizations Can Save on Marketing Expenses
There are ways to save money on non-profit projects such as capital campaign design, impact report design, website design, brand refreshes, and more.
How to Determine Which Social Media Platforms Are Best for Your Business
There are nearly 3.5 billion active social media users on a countless number of platforms. So how should you decide which are the best for your business?
Why Well-written Website Content is Important for Your Business
Once website content is created, you can repurpose it for additional marketing efforts—giving you more impact for your efforts and a distinct advantage over your competitors.
How Algorithm Changes Will Affect Your Company’s Social Media Accounts
Here’s a quick rundown of two of the most popular social sites that experience algorithm updates regularly and how you can keep up with them.
Track Customer Engagement with Printed Mailers
Many marketing efforts have moved to digital platforms, where every microscopic movement is trackable and sometimes even recorded for future playback. Print communications were traditionally more difficult to track. Not anymore.
Weak Branding: The Toll of Subpar Branding and How to Restore Success
Many articles have been written about why branding is important for every kind of business. Not many articles fully describe the world of hurt your business can go through if its brand is not well designed.
Does My Website Need to Have a Blog?
Writing a blog or creating a place to publish new content on your website is time consuming. Many businesses either underestimate the time commitment and expense associated with managing a blog, or question if the effort of having a blog would ever provide a return on their investment.
Landing Page Design and How it Helps Your Website
What is a landing page, you ask? A landing page is a specific page on your website that is designed to be the first page someone visits and is singly focused on a narrow topic, such as one product, one service or one event. If you don’t have at least one landing page on your website, it’s time to design one.
Surprisingly Easy Way to Use Your Email Signature as a Marketing Tool
With the right setup, your email signature can increase traffic to your website and become the newest component of your marketing strategy.