Marketing is crucial to your business, and as your organization grows and changes, there will be reasons to adjust your plans or personnel. For example, if you are falling short of your marketing goals, undergoing a period of rapid growth, or simply need a fresh perspective or direction, it’s time for some marketing help. Hiring a full-time marketing director may not be the right next step or fiscally possible for your organization, but you can get the expert marketing direction you need by using an Outsourced Marketing Director.
Benefits of an Outsourced Marketing Director
- Scalability – they can be flexible, scaling their efforts up or down depending on the changing needs of your business.
- Expertise – their skill can guide your business toward the best mediums and advertising platforms.
- Results-oriented – they will be able to recommend, track, assess and adjust your tactics based on your agreed-upon KPIs, giving you the best ROI on your marketing dollar.
- Fresh perspective – they will be a new set of eyes on your marketing efforts, invigorating your strategies.
In the fast-changing world of generative AI, digital advertising, social media and SEO, current and informed expertise can make a huge difference in your goals and strategies.
Trillion’s marketing strategy achieved a 22% overall increase in practice revenue for this physical therapy practice.
Before You Begin the Search
Think about defining or refining your marketing goals and identify exactly what you need help with. List the areas of your marketing plan that are untried or underperforming: SEO, branding, social media, digital advertising, trade show sponsorships, or campaign management. Identify a media and/or overall marketing budget that aligns with your current revenue and future sales projections. Once you have a clear picture of the ways in which you need guidance, focus on finding a marketing director with a proven track record in those areas.
Trillion’s marketing increased this theater’s ticket sales by 19% in just seven months.
Locating the Best Outsourced Marketing Director Candidates
Look for reputable agencies or Fractional CMOs with a proven track record, especially within your industry or vertical. Examine their business and read their reviews. Research both local and remote possibilities to get the most options and find the best fit.
What to Ask an Outsourced Marketing Director
- What kind of marketing strategies do you find successful for businesses in our industry? This will help you assess their experience and industry-specific knowledge.
- Can you describe your work with specific marketing tools and platforms? They should be able to explain how they use digital advertising, analytics, SEO, social media posting, and email marketing in their strategies and show measurable success rates with these tools.
- How do you measure success? Find out what metrics they track and how they use them to adjust their tactics and achieve their clients’ goals.
- What is your track record of results? Seeing their proven results – especially in your particular industry – with specific examples of revenue growth, increased engagement or brand awareness will tell you a lot about a candidate.
- What should our budget be? Ask the agency what budgetary ranges they are working with for their existing clients and determine if that range aligns with your goals and expectations.
Finally, ask to speak with references, and read any client testimonials.
Request Proposals
After initial meetings with the likely candidates, request proposals. These proposals should include an understanding of your challenges, a scope of work, and a quote for their services. Compare the proposals among your candidates and consider which candidates feel like the best fit for your organization.
Trillion Can Become Your Outsourced Marketing Director
At Trillion, we shape existing marketing plans or create entirely new ones to produce dramatic results. Our robust team of marketers, writers and designers means that we create and execute these successful strategies, effectively giving our clients the ease of having their solutions all in one place. Let us show you how we have leveraged email marketing, web design, digital advertising and more to help our clients increase revenue, drive awareness and build their brands. Whatever stage of growth your business is in, we’d love to help you, too. Contact us or call 908.219.4703 to discuss how we can help you as your outsourced marketing director.
