100th Day of School Self-Mailer Endowment Appeal

PROJECT OVERVIEW

LREI, a private K-12 school in New York City, turned to Trillion to help design a compelling appeal mailing. The horizontal self-mailer we created helped express the importance of their endowment—a permanent, self-sustaining source of funding. Arriving in donor mailboxes on the 100th day of school, the appeal mailing helped reinforce the school’s 100th anniversary and their Board of Trustees’ goal of reaching and exceeding the $20 million target by the end of the school’s centennial year.

The appeal mailing included past and present photos of students and faculty, a compelling letter from the board chair and director, and an easy-to-return remittance envelope that was held in place with a glue dot. This appeal mailing stands out because of its success and the clever inclusion of a response envelope in a self-mailer.

American Graphic Design Award: Direct Mail and Direct Response Category

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Self-Mailer Appeal Mailings

Self-mailers are a time-honored way to reach individuals at a reduced expense, and we have found them to be very useful for appeals as well. Self-mailers can be immediately engaging and eye-catching, while saving on postage costs, mailhouse costs, and time spent printing and producing an appeal mailing for your not-for-profit organization. The self-mailer format does reduce the amount of space available for messaging and visuals but can be very effective when used along with other fundraising efforts during a campaign.

If you would like to create effective campaign materials for your organization, give us a call or complete our simple contact form. We work with many not-for-profit organizations to design creative campaigns that yield impressive results for our clients.

100th Day of School Self-Mailer Endowment Appeal

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PROJECT OVERVIEW

Self-Mailer Appeal Mailings

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