The Challenge: A Menu Worthy of a Landmark Venue

A historic venue’s catering menu has to appeal to modern audiences while honoring the place’s legacy. It also needed to work as a sales touchpoint for fans looking to host large groups and events, with room to upsell certain packages.

Fenway Park in Boston is a historic ballpark that offers sports fans a unique ballpark experience, and Trillion worked with Aramark, the in-house food service provider at the stadium, on its catering menus.

The Solution: Print and Digital Catering Menus

Trillion designed a catering menu that appeals to modern audiences while alluding to the history of the stadium, showcasing food and stadium photography along with opportunities to feature and upsell certain packages. Each menu was also added to the digital FlipSnack platform as a flippable online experience with embedded links for ordering, making the menus easy to share with clients.