The Challenge: Menus That Match a World-Class Venue

A premium stadium suite experience needs menu systems that feel as elevated as the setting and actively drive food and beverage purchases. The design had to honor a classic venue while reading as contemporary and polished.

These suites and catering menu systems serve fans hosting private events at Fenway Park, the iconic home of the Boston Red Sox. Aramark, the venue food service provider, brought Trillion in to elevate their look.

The Solution: Modern Design With a Classic Ballfield Nod

Trillion transformed the menus into a sophisticated touchpoint for fans hosting events at the venue, using modern typography with a nod to the classic ballfield. The menus showcase food and stadium photography along with opportunities for storytelling and upselling. Each menu was also added to the digital FlipSnack platform so it is easy to share, offers a flippable online experience, and carries embedded ordering links.

American Graphic Design Award: Menus and Brochures