The Challenge: Menus Worthy of a Marquee Venue

Special event menus at a landmark stadium needed to match the excitement of the venue itself. The redesign called for better design, photography, and typography to elevate the guest ordering experience.

Aramark, one of the largest food service providers in the world, hired Trillion to redesign the catering menus for the special event areas at Citi Field.

Our Solution: Photography-Led Menu Design

Trillion worked with the Aramark and Citi Field stadium teams to redesign all of the catering menus for the special event areas. Trillion art directed a two-day photoshoot with Christina Zen Photography to capture select dishes, unique event spaces, and chef action shots featured in the new menus. The branded menus are presented digitally to guests ordering food ahead of an event and are also hosted on FlipSnack for interactive online viewing.