5th Avenue Theatre Website Design

PROJECT OVERVIEW

The 5th Avenue Theatre, located in Seattle, Washington, is one of the nation’s premier incubators for new musical theatre. The 5th Avenue Theatre approached Trillion to provide a full website discovery exercise which informed their theatre’s website design.

To start The 5th Avenue Theatre website design, Trillion conducted a full audit of the theatre’s previous website as well as how the organization’s marketing team and staff were utilizing it. A full review of Google Analytics and website traffic helped define key attributes in the new website design. We conducted interviews with each major department of the 5th Avenue Theatre to help understand their needs and desires for the new website. The goal of this website design was to provide an intuitive and mobile-friendly user experience from buying show tickets to exploring education programs. Using their recently redesigned brand assets, we provided a theatre web design that showcases large, dramatic photography and striking angles.

Trillion worked closely with The 5th Avenue Theatre marketing director, IT team, and a Tessitura integration specialist to ensure that our UX and website design recommendations meshed smoothly with their IT and ticketing systems—ultimately providing a seamless experience for many website visitors on mobile and desktop.