PROJECT OVERVIEW

The Essex County Parks System in New Jersey manages several different venues, each of which can be utilized for events. In creating their catering menus with our partner Aramark, we prioritized design, interesting photography and branded typography that made scanning and choosing items easy for event planners or families. Our design also used a series of simple icons to highlight the ingredients of the foods to help patrons accommodate any food allergies or restrictions. Now, Aramark has enabled Essex County Parks to sell more food and beverages at their venues, increasing the offerings at their event spaces.

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