PROJECT OVERVIEW

CleanDNS is a SaaS technology company that simplifies internet abuse reporting and accelerates the mitigation process for domain name system (DNS) providers and arbiters. Trillion previously worked on a heuristic evaluation of the CleanDNS platform to improve the product’s user experience. When the CleanDNS business unit became a separate entity, the team reached out to Trillion to brand the new company and develop a marketing website. 

We started by establishing an easy-to-understand brand strategy and supporting visual identity. Trillion developed a brand that visually echoes their business processes. For example, the abstract doorway in the CleanDNS logomark is represented throughout the custom WordPress website: in the fixed header navigation, through the interactive scrolling gallery of product use-cases, and in the award-winning video on the homepage. 

The website was designed and built with search engine optimization (SEO) in mind, allowing opportunities for keyword specific landing pages and lead-capturing product pages featuring calls to action for scheduling a demo. In addition to website design and development, Trillion also designed corporate collateral, an email template for ongoing marketing communications, as well as other materials and apparel. Trillion now assists CleanDNS with ongoing marketing efforts.

American Graphic Design Awards: Internet Design (Web, App, Social)
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