PROJECT OVERVIEW

Congregation Beth Elohim (CBE) describes itself as a Jewish congregation that offers authentic, meaningful, and outside-the-box Jewish experiences in Brooklyn, NY. With that message, CBE hired Trillion to design their 2020 annual report / annual appeal focusing on the theme of “Hineni / Here I am.”

2020 will be known as a year like no other and CBE wanted to acknowledge the hardships that its congregation was facing while also highlighting the positives that continued to happen, despite the pandemic. Even though the members of CBE could not be together physically, they found innovative ways to be together from afar. The annual report design echoed this sentiment by showing a joyous virtual meeting on the front cover.

The synagogue’s annual report utilized a closed gate fold brochure which provided an interesting and mailable format to tell its story. The mailer featured an insert that focused on members who donated to an emergency COVID fund, an infographic of the year’s highlights, and a response card with an envelope to solicit donations toward the annual fund.

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