Logo Design That Shows What a Company Does

An energy audit company benefits when its logo instantly communicates savings and sustainability. The challenge was to capture energy, environment, and money in one simple, flexible mark.

Energy Savings Plus provides energy audits and ratings of homes and small businesses in the Hudson Valley to help owners save energy and money.

A Clever, Flexible Brand Mark

Trillion combined leaves and a light bulb and repurposed the dot from the letter i to turn the s in savings into a dollar sign. The logo uses a deliberate relationship of positive and negative space, producing a two-color version on white and a knocked-out reverse on dark. The variation makes the bulb appear to be on or off.

Results

The Energy Savings Plus logo has been recognized by Graphic Design USA and awarded an American Graphic Design Award. It has also been published in The Big Book of Green Design and Logolicious for excellence in design.