PROJECT OVERVIEW

Helping students succeed in high school and preparing them for the college admissions process is an ever-changing enterprise. Breakaway Prep, a 10+ location tutoring and college prep company based in the New York metropolitan area, hired Trillion to refresh their verbal and visual identity and launch a new website. 

Breakaway Prep helps students and their parents prepare for college in a thoughtful, well-planned, personalized way, and it supports students throughout  their high school years. The company’s services had evolved to offer a higher level of expertise and support both in-person and virtually. The need for a refreshed branding, messaging and website became apparent. Their website needed an elevated look and feel, as well as tools that would simplify the administrative tasks of onboarding new students and then easily booking them for consultations and practice test sessions.

Trillion established a new brand strategy that built upon the company’s core values and expertise. We articulated the services they provide while identifying pain points and challenges many parents and students face during high school and the process of getting accepted into the best colleges. 

Our new brand strategy gave them a redesigned logo, a refreshed and expanded color palette, and design elements that better connect to prospective student clients and their parents. Breakaway Prep now presents themselves more accurately, and the website is pushing data into meaningful platforms for the team.

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