PROJECT OVERVIEW

LREI needed a memorable look to present its Strategic Plan to the school’s community of parents, students, teachers and alumni. In a competitive landscape of other private independent schools in New York City, LREI wanted a fresh and bold look to launch their plan. Using a blurring technique throughout the strategic plan design, we connected the school’s past and present photography to illustrate how LREI continues to be a progressive education center from its founding 100 years ago to the future.

RESULTS

The strategic plan design was mailed to 3,300 parents, alumni and educators in New York City. As a result of our print and direct mail work, the school surpassed its million dollar fundraising goal and boasted a huge waiting list this year for admissions.

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