Martha’s Vineyard Museum Capital Campaign Brochure

PROJECT OVERVIEW

The Martha’s Vineyard Museum is a century-old historical and cultural museum dedicated to helping people discover, explore and strengthen their connections to Martha’s Vineyard Island and its diverse heritage. Martha’s Vineyard Museum came to Trillion to develop the branding and case for support brochure for their upcoming capital campaign, working closely with Heller Fundraising Group, their fundraising consultant.

The museum’s goals included engaging both year-round residents and those who spend their summers on the island. The organization wanted a sophisticated look and feel that would highlight their centennial celebration and serve as a conversation piece. Our design placed the community front and center, showcasing many fascinating stories and people who have contributed to the character and history of the island. Our goal was to invite the reader to consider themselves part of that continuing story.

Trillion also created a series of campaign-themed templates including inserts and stationery for the fundraising staff to use and update as needed.

RESULTS

The capital campaign brochure was well-received by key campaign stakeholders. Many major gifts were pledged during the quiet phase of the campaign, giving them an excellent start toward their $16 million fundraising goal.