PROJECT OVERVIEW

MGM Music Hall at Fenway opened in 2022. Located on the same premises as the historic Fenway Park, it is on track to be Boston’s premier event and entertainment venue. Working with Aramark, the in-house food and beverage service provider at the venue, Trillion helped define the look of their catering menu.

Using the established MGM Music Hall brand, we created the menu to align with Fenway Park’s existing catering and suites menus but have its own distinctive identity. The design is darker to emulate the atmosphere of concerts and live shows and incorporates elegant typography with exciting concert photography provided by MGM Music Hall at Fenway. The finished menu was also added to the digital FlipSnack platform so it can be easily shared with clients, is a “flippable” experience online, and has embedded links for ordering.

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