New York Patient Portal Branding and Identity
Brand Development for a New State-Wide Health Initiative
PROJECT OVERVIEW
The New York eHealth Collaborative (NYeC) is a not-for-profit organization charged with developing the statewide health information network that will support New York’s shift to Electronic Health Records. Under HIPAA, patients currently have the right to access all of their medical records, but very often there is no central or convenient way of accessing these records. The New York Patient Portal was created to provide this electronic means of access where patients will be able to view their medical records from physicians and hospitals that are connected state-wide. While the portal was in development, Trillion was selected to develop the healthcare branding for the New York Patient Portal. We developed a visual identity system, marketing materials and a website to educate patients and physicians about the benefits of using the portal.
