Branding a New Healthcare Platform

A new patient records portal only earns adoption if patients and physicians understand and trust it. The challenge was to give an in-development platform a clear, credible healthcare identity before launch. That meant branding that could educate two very different audiences at once.

The New York eHealth Collaborative (NYeC) is a not-for-profit charged with developing the statewide health information network that supports New York’s shift to Electronic Health Records.

A Visual Identity to Educate Patients and Physicians

Trillion was selected to develop the healthcare branding for the New York Patient Portal while the portal was still in development. Trillion created a visual identity system, marketing materials, and a website to educate patients and physicians about the benefits of using the portal. The work explained how patients could view medical records from connected physicians and hospitals statewide.