Newark Downtown District Brand Refresh

PROJECT OVERVIEW

Newark Downtown District is dedicated to revitalizing downtown Newark, NJ—the largest city in the state. They are a special improvement district assigned to improving the economic viability of the central business district. To commemorate its 20th year in operation, Newark Downtown District hired Trillion to create a refreshed brand for the organization, including a new visual identity design. Trillion refined and modernized the downtown district logo design while still respecting the mark’s distinctive features. We then created logo modifiers for some of Newark Downtown District’s most important programs: the farmers market, walking club, and their 20th Anniversary. Trillion also created additional marketing material templates and a brand guideline to help their internal marketing department design future marketing materials.